Cybersecurity Certification Landing Pages
Overview
This company offers many cybersecurity certifications. Candidates, Visitors, and Members would visit their website to learn more about their offerings as well as how to get certified. I interviewed stakeholders on how we want to position each certification and what the future vision is. I designed high-fidelity mockups and implemented components within the Sitecore platform.
The Challenge
Incorporating Marketing lead generation elements (certification training course promos, discounts, etc.) without diluting the purpose of the page - what the cybersecurity certification itself is and how to earn it.
The Problem
"I don't know enough information on IISSCC cybersecurity certifications, and not sure which one is right for me."
Current State
Personas
Candidate
Employer
Wants to get certified in a cybersecurity certification that best suits her/him.
Wants their employees to be certified in an credible cybersecurity certification
The Goal
Provide key information regarding certifications, exams, and membership that is easily accessible to candidates.
Result - Certification Overview
The certification overview page has evolved from a flat accordion list of certification offerings to a product catalogue. Users can quickly glance at each certification tile to get a high-level description.
Result - CISSP Certification
Certification brand was strengthened as well as giving clear actions we want the user to take - Register an Exam and View Exam Outline. The CISSP Certification page is focused on the certification information itself and guides candidates on next steps towards earning the certification.
Result - Qualification Pathfinder
For candidates who are unsure which certification they want to pursue - they can take a short quiz resulting in suggested certifications or pathway. Candidates are more informed and confident to make their first step earning a certification.
Results
The new "qualification pathfinder quiz" feature, a short questionnaire that helps guide candidates on which certification they should pursue, has revealed that many of our candidates are new to the cybersecurity field. This has opened up a new market opportunity to offer an entry-level. This quiz is the fifth most visited page on our website. Google analytics has also shown improved SEO and engagement on the certification pages and number of certification registrants have increased. Each certification brand was strengthened and more recognition.