Designing Better
Enterprise Experiences
I lead UX strategy and experience design for complex enterprise platforms, specializing in Salesforce transformations, workflow optimization, and AI-assisted design.
With 11+ years of experience, I bridge business needs, user experience, and technical feasibility to deliver scalable, user-centered solutions.
Where UX Strategy
Meets Technical Execution
I combine user-centered design, platform expertise, and AI-assisted methods to solve complex business problems and deliver scalable solutions.
Salesforce Expertise
Design Scaleable experiences with native platform capabilities (Health Cloud, Experience Cloud, Sales Cloud, Service Cloud)
AI-Assisted Design
Accelerating discovery, analysis, and documentation with tools like BMAD.
Systems Thinking
Mapping complex workflows, data dependencies, cross-system experiences.
UX Leadership
Aligning business, technical, and user needs to drive measurable impact.
Selected Projects
Led AI-assisted workflow analysis to uncover cross-system dependencies, simplify integration planning, and inform a scalable Salesforce transformation.
Worked on multiple banking products by mapping their complex business processes and journeys
Designed a Health Mobile App prototype to tell a story of a new patient managing prescriptions, requesting doctor appointments, and contacting support.
Designed a university portal for students to collaborate and find university information.
Strategized roadmap for a cruise line in a phased approach including key features and and milestones.





